Packages
Every project I take on runs through the same framework—Focus ‣ Communication ‣ Trust—because a brand only solidifies once someone pays attention, feels safe, and decides to act. But not every brand needs the same amount of everything to get there. Some of you need a solid foundation and a way to launch by Friday. Some of you need the full system, built to carry you through your next year of growth. Both are valid. Here’s how I’ve broken it down.
No hourly rates, no mystery invoices, no “it depends”—just three clear starting points and exactly what’s in each one.
Brand Foundation
$2,000—$2,500 • 2—3 weeks
For founders who need a real identity, fast, without blowing the budget on things you don’t need yet.
What’s included:
One strategy session (60–90 min) plus a short intake questionnaire for a discovery jumpstart
A one-page positioning summary: your audience, your differentiation, your tone
Logo suite: primary mark + one secondary mark
Color palette + typography system
A one-page brand guide for future reference by you or others
One round of revisions
Not included: website work, packaging, social templates, or extra concept directions beyond round one.
Brand System
$3,500—4,500 • 4—5 weeks
A full system that carries your brand across your website, your feed, and everywhere else it needs to show up.
What’s included:
One strategy session (60–90 min) plus a short intake questionnaire
A one-page positioning summary: your audience, your differentiation, your tone
An expanded brand guide (5-8 pages) with usage rules, do’s and don’ts, and voice basics
A full logo system: primary, secondary, and icon/favicon
An expanded color palette + typography system
Social media templates (3-5 core formats)
Choose one applied build:
Website platform build-out with Squarespace, Wordpress, or Shopify
Packing/print system
Two rounds of revisions
Not included: custom coding or development beyond what the platform’s own builder can do, ongoing content creation, or multiple platform builds.
Full Launch
$6,000+ • 6—8 weeks
For funded or high-initiative founders ready to come out swinging with everything at once.
What’s included:
One strategy session (60–90 min) plus a short intake questionnaire
A one-page positioning summary: your audience, your differentiation, your tone
A comprehensive brand guide (6-10 pages) with detailed voice and personality
A full logo system: primary, secondary, and icon/favicon
A full color palette + typography system
Social media templates (3-5 core formats)
Both a digital platform build and a packaging/print system
An extended applied design set: business cards, signage, flyers, etc.
One 60-day brand check-in call after launch to take care of anything that pops us
Three rounds of revisions
Let’s make your mark.
No account managers. No hand-offs. Just one designer working at agency-level for you.