Process & FAQ

01

Intake

Before we ever talk, you’ll fill out a short questionnaire—info about your business, your audience, what you’re hoping to walk away with. This isn’t busywork. It’s what lets our first real conversation start at “here’s my thinking” instead of “so, tell me about your business.”

02

Strategy Call

One focused session, 60–90 minutes. We’ll narrow in on who you’re actually talking to, what makes you different, and what this brand needs to do for you. No blank-page panic. Just questions that get you talking, and me listening for the thing you haven’t said yet.

03

Design

This is where your brand visual identity takes shape—logo, color, type, and whatever applied pieces your package includes, all built to make someone stop, feel something, and remember you. You’ll see concepts, give feedback, and we’ll refine until it’s right — within the revision rounds built into your package (more on that below).

04

Delivery & Handoff

You’ll get your final files, your brand guide, and a clear understanding of how to use everything, so the system doesn’t fall apart the moment I’m not in the room anymore.

  • Depends on the package. Brand Foundation runs 2–3 weeks, Brand System runs 4–5, and Full Launch runs 6–8. Timelines assume you can turn around feedback within a few business days — the faster you respond, the faster we move.

  • It depends on your package (2–3 rounds), and I stick to that number on purpose. Clear boundaries are part of what keeps pricing reasonable and timelines realistic. Need more? Extra rounds are available as an add-on — just ask.

  • Tell me honestly where you’re starting from in the intake questionnaire, and I’ll tell you honestly which package makes sense — even if that means recommending the smaller one. I’d rather you trust the recommendation than upsell you into something you don’t need yet.

  • Yes. Brand Foundation exists specifically for this. I’ll be upfront about scope and pricing from the start, no surprises.

  • Mostly just which package makes sense and what “done” looks like for you. If there’s a co-founder, advisor, or investor who needs to weigh in on decisions, just let me know early — it helps me plan the process around who actually needs to see what.

  • I design and build out templates on Squarespace, WordPress, and Shopify — meaning I customize what the platform already offers to match your brand. If you need custom coding, plugins, or backend functionality beyond that, I’ll point you toward a developer I trust.

  • Yes — it’s part of Brand System (as an either/or with a web build) and included alongside web in Full Launch.

  • Not something I offer directly, but I keep a short list of people I trust for exactly this. I’ll make a warm introduction rather than just handing you a name and wishing you luck.

  • Always. Every project runs on a signed agreement that spells out deliverables, timeline, and payment — so we’re both protected and nobody’s guessing.

  • Full Launch includes a 60-day check-in call built in. For other packages, a check-in is available as an add-on if you want a second set of eyes once the brand’s out in the world.